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Every new business needs a marketing plan, which goes beyond merely putting adverts in the local paper, to announce the launch. A marketing plan gives your business focus and ensures that you are targeting the most appropriate customers with consistent and compelling messages about your business.
Marketing Small Business can work with you to produce a marketing plan which includes all the vital aspects of marketing, such as:
 What are our marketing objectives in terms of, sales, web traffic, media coverage, repeat customers. How will we measure each of these?
What experience are we promising our customers? What is the brand promise and how is that reflected in the product range, design of the shop, your staff etc. ?
What makes our business different? What is the key point of differentiation?
Who are our potential customers? How easy are they to target?
What marketing channels will we use and what is the likely return on investment for each?
How will the marketing budget be spent across media and over time? What is the optimum mix, given the marketing objectives?
This marketing plan becomes the blueprint for marketing your business and should be revised every six months.
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