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Existing customers offer the greatest revenue opportunity for any business because they have already bought into your brand and what it is you offer. Therefore, a difficult and expensive hurdle has been overcome.
For most small businesses, the cost of getting an existing customer to repeat purchase can be as low as 30% of the cost of encouraging a new customer to purchase.
The key to building loyalty and repeat purchases from existing customers is maintaining a database of who they are, and then communicating the most appropriate messages to them at the most appropriate time.
Marketing Small Business can help you build a loyal customer base with:
 Consultation and advice about the ways that you can build customer loyalty and obtain repeat business.
Database development. Guidance to help you build and maintain an effective customer database.
Ongoing database maintenance.
Development of a customised loyalty programme for your customers.
Regular communications to your customer base about promotions and benefits for regular customers. |
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