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Getting to grips with the many techniques needed to attract visitors to your site can be daunting . You are an expert in your business - not necessarily an online marketing expert.
We offer you online marketing expertise at prices designed to suit your budget. The key areas we can help you focus on are: |
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| Website audit |
Our web consultants can provide you with an objective audit of your website. Where appropriate, we suggest areas where your site could be improved, in order to:
Improve the immediate consumer perception of your brand
Increase the conversion rate of visitors to sales |
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Search Engine Optimisation (appearing in Google search results)
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Almost 80% of web traffic is generated by search engines. However, do you know how easy it is for customers to find your website on search engines? Do you appear on the first page of results for key search terms e.g. "Georgian antiques" if you are an antique dealer? And do you know where you appear depending on whether someone is searching in the UK or abroad? (There are different search engines in each country.)
Marketing Small Business has search marketing specialists who can optimise your website content to help you appear in the first page of Google or Yahoo search results. |
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| Sponsored keywords on Google |
| You may be aware that you can guarantee placement on the first page of Google search results by buying search keywords. We can establish a sponsored keyword campaign with Google for you, and train you in the skills you will need to be able to manage the campaign yourself. Or, if you would prefer, our search engine specialists can manage the campaign for you and provide you with weekly updates. |
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| Online listings and link building |
| There will be websites such as directory and resource sites which are frequently visited by your potential customers, We can arrange for you to be listed on them. Online listings increase customer awareness and consideration of products as well as drive traffic to your site. |
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| Article Marketing |
One of the most effective ways of driving traffic to your site is through article marketing. This is when you write an article about an aspect of your industry or the products that you sell and it is published on another website frequented by your potential customers. Your web address is also published and interested readers click through to your site to get more information. A well written article can get published on hundreds of websites exposing your brand and your website to thousands of potential customers
We can distribute your articles to thousands of websites. Alternatively, if you prefer, we can research and ghost write articles for your specific industry and we would then arrange for these to be distributed to the relevant websites in your sector. |
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| Social Bookmarking |
You will have heard of social networking sites such as MySpace and YouTube but you might not yet have heard of stumbleupon.com, Digg.com or Del.icio.us . These are sites where users bookmark other sites they like and those bookmarks result in thousands of other members of the network visiting the bookmarked site.
We can develop a Social Bookmarking campaign for your business |
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| Movie brochure |
| We can develop an affordable online movie brochure giving an overview of your business. This could be posted on YouTube, MySpace and Google video and would be searchable by millions of potential customers worldwide, View examples here. |
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