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Your advertising budget will always deliver a better return if you target customers who have expressed an interest in your product.
Building and maintaining an accurate database of existing customers or visitors to your website who haven’t yet purchased, is one of the most important marketing activities you can undertake.
Marketing Small Business can help you develop your marketing database with services such as: |
| Database strategy |
| We can develop a database strategy for you, detailing what data you should capture, from whom and how to discreetly build this into your service. From this information, we can recommend the best database solutions for your budget and marketing needs. |
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| Database development |
| We can recommend an 'off-the-shelf' database solution for you. Or our technical experts can tailor a simple database to suit your needs. |
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| Data capture |
| To free up your time, we can build your database and store it. We can manage the data that is captured online, as well as the physical data you capture - all that you need to do is simply send us copies of the data sheets. |
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| Database maintenance |
We can manage the ongoing maintenance of your database, ensuring that it is regularly cleansed and updated with details of those who have opted out of future communications.
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